APLB Korean Skincare for Brighter, Calmer, Better-Balanced Skin
Glutathione with niacinamide, retinol with vitamin C: APLB builds each line around two proven actives and prints the percentages on the label.
Most-Loved APLB Formulas
Ampoule serums, toner pads and facial creams that regulars restock, led by the brightening glutathione and niacinamide duo.
Glutathione Niacinamide Body Lotion
Glutathione Niacinamide Body Wash
Tranexamic Acid Niacinamide Body Lotion
Glutathione Niacinamide Facial Cream
Retinol Vitamin C Body Lotion
Collagen EGF Peptide Body Lotion
Glutathione Niacinamide Ampoule Serum
Glutathione Niacinamide Mist Essence
Why Shoppers Keep Choosing APLB
Paired actives, printed concentrations and hypoallergenic testing shape every bottle across the range.
Paired Actives
Each line joins two ingredients chosen for synergy, so glutathione meets niacinamide and retinol meets vitamin C rather than working alone in a crowded formula.
Transparent Percentages
Concentrations sit on the packaging beside a colour-coded radar chart, letting shoppers compare potency instead of decoding vague cosmetic claims.
Gentle Yet Potent
Hypoallergenic testing, fragrance-free options and centella-rich bases keep high-strength actives comfortable on reactive, acne-prone and easily flushed complexions.
The A Plus B Philosophy
APLB takes its name from A Plus B, a South Korean label built on the belief that two is greater than one. Every formula centres on a duo of proven actives selected for how they behave together, from glutathione with niacinamide to retinol alongside vitamins C and E.
The company began as an answer to inflated pricing and overstated advertising in cosmetics. Trimming ornamental packaging and marketing spend freed budget for the ingredients themselves, keeping serums, toners and creams within reach of an everyday routine.
More than 35 lines now sit under the label, each given its own colour and radar chart so the target concern is legible at a glance. Face care, body care and hair care follow one rule: disclose the actives, test the tolerance, skip the theatrics.
Shop by Skin Concern
Brightening, barrier repair, blemish control and wrinkle care each map to a dedicated ingredient pairing across face and body.
Series
Skin Care
Facial Cream
Serum & Essence
Toner & Mask
Body Care
Ingredient Notes, Straight to the Inbox
Subscribers hear about new active pairings, restocks and routine guidance before the rest of the shop.
More from the Range
Cleansers, mist essences, toner pads, sheet masks and body lotions carry the same paired-active thinking beyond the serum step.
Glutathione Niacinamide Facial Cleanser
Glutathione Niacinamide Sheet Mask
Glutathione Niacinamide Facial Toner
Collagen EGF Peptide Ampoule Serum
Questions About APLB
Sourcing, ingredients, layering and suitability, answered for anyone new to the brand.
APLB is a South Korean brand. Its skincare, body care and hair care are developed and manufactured in Korea under strict quality control before reaching international retailers.
APLB stands for A Plus B. Each line pairs two carefully selected active ingredients on the principle that a well-matched duo outperforms a single hero ingredient.
The brand does not test on animals, and many formulas are vegan and fragrance-free. Collagen, PDRN and royal jelly lines are the exceptions on the vegan question.
The Glutathione Niacinamide range is the usual starting point for dullness and uneven tone. Retinol Vitamin C Vitamin E suits anyone who also wants wrinkle care alongside brightening.
Glutathione Niacinamide and AHA BHA PHA Centella are formulated with reactive skin in mind and have passed hypoallergenic testing. A patch test before first use remains sensible.
Cleanser first, then facial toner, ampoule serum and cream, finishing with sunscreen in the morning. Retinol formulas belong in the evening routine.
Still Looking for an Answer?
Send a question about ingredients, routine order or skin suitability and a reply will follow shortly.
What Customers Report
Comments gathered from retailer pages, skincare forums and long-term routine trackers.
Four months of the glutathione niacinamide ampoule, morning and night. Old acne marks faded steadily, nothing stung, and the price still feels almost too low.
Priya N.
Light texture, sinks in quickly, leaves no tacky film behind. Adding the matching toner and cream calmed weeks of redness across the cheeks with no breakouts.
Daniel K.
Expected irritation from the retinol vitamin C cream and got none at all. Skin reads smoother by morning, and the printed percentages made picking a line simple.